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Graphic Design & Visual Communication Consultancy

DESN2998 23SEPMNTR1
Closed
Bow Valley College
Bow Valley College
Calgary, Alberta, Canada
AS
Ara Shimoon
Instructor
(1)
3
Timeline
  • October 6, 2023
    Experience start
  • October 6, 2023
    Client Market Research Briefs
  • November 3, 2023
    Mock-ups
  • December 8, 2023
    Final Project Pitch & Presentations
  • December 8, 2023
    Experience end
General
  • Diploma; 2nd year
  • 24 learners; teams of 4
  • 30 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 1 projects wanted
  • Canada
  • Academic experience
  • Startup, Non profit, Sole proprietorship
  • Any industries
Categories
Advertising Communications Marketing strategy Media Visual arts
Skills
graphic design visual communication project planning digital marketing creative strategy marketing strategy research
Project timeline
  • October 6, 2023
    Experience start
  • October 6, 2023
    Client Market Research Briefs
  • November 3, 2023
    Mock-ups
  • December 8, 2023
    Final Project Pitch & Presentations
  • December 8, 2023
    Experience end
Overview
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from Bow Valley College to be your student consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.


The course prepares learners for collaborative experiences in real-world scenarios through work-integrated learning. The project provides an integrative learning experience that builds upon previous courses and life experiences. The learner, as part of a small collaborative group, will strategize and complete a project for a real-world client or problem following an appropriate workflow.


Creating a Market Research Brief

Students will conduct market research and complete a one-page brief before moving the project forward.


Completing a Visual Communication/Graphic Design Solution

Through research and ideation, students will develop graphic design solutions according to your needs - this can include re-branding solutions, web banner ads, brochures, or any other visual collateral (dependent on time throughout the term).

Expected outcomes and deliverables

Deliverables are negotiable and will seek to align the needs of the students and the organization.

  • Client experience management
  • Visual/graphic design
  • Marketing/client research
  • Proposal & pitch development
  • Time Budgeting


Project Examples

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that students can complete may include, but are not limited to:


Suggested broad project ideas are:

Rebranding – Students will research and develop professional marketing materials for web or print.

Advertising & Marketing – Students will develop solutions for, web banner ads, brochures, magazine ads, promotional items, vehicle graphics, signage, packaging, or any other visual collateral (dependent on time throughout the term)

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

Provide an opportunity for students to present their work and receive feedback.

How is your project relevant to the course?

Provide relevant information/data as needed for the project.