Category Review
Timeline
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January 31, 2017Experience start
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April 30, 2017Experience end
Experience scope
Categories
Skills
competitive analysis category analysisA group of student-consultants, specialized in category management, will be responsible for conducting a comprehensive review and data analysis of a category of your choice.
Learners
Each group will submit unbiased findings of the data analysis and strategic recommendations to the buyer in the forms of:
- Category Review - a 4-10 page report
- Category Analysis - an excel file with the data analyzed
- Company Presentation - a 30-minute presentation of the findings with Q&A time
Project timeline
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January 31, 2017Experience start
-
April 30, 2017Experience end
Project Examples
Requirements
Each group of student-consultants, specialized in category management, will be responsible for conducting a comprehensive review and data analysis of a category of your choice. The category review includes an analysis of the category, subcategories, brands, and/or items based on consumer, market, retailer and supplier perspectives. Final reports will generate insights, identify opportunities and provide actionable recommendations linked to insights in the following areas:
- Category growth or decline
- Category Size
- Competitive Intensity
- Products at risk of being delisted
- Market trends affecting category
- Category demand/capacity
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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January 31, 2017Experience start
-
April 30, 2017Experience end