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International Marketing

MGTX497.10
Closed
University of California, Riverside Extension
University of California, Riverside Extension
Riverside, California, United States
Steve Fritzenkotter
Steve Fritzenkotter
Instructor / Course Developer
(1)
5
Timeline
  • January 12, 2022
    Experience start
  • January 13, 2022
    Project Scope Meeting
  • March 17, 2022
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Riverside, California, United States
Any
Food & beverage, Hospitality, Consumer goods & services, Marketing & advertising, Liquor, wine & spirits, Sports & fitness
Categories
Customer segmentation Market expansion
Skills
marketing strategies presentations
Learner goals and capabilities

The ideal project for student teams to focus on would be a firm that markets a products or services internationally, or would like to explore doing so. Student teams would examine the current marketing strategy and offer plans to expand segmentation.

Learners
Continuing Education
Any level
15 learners
Project
11 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students would apply course concepts to the firm's strategy, assess the current market plan, and offer additional or alternative strategies. The final deliverable will be graded team presentations at course end.

Project Elements

Project timeline
  • January 12, 2022
    Experience start
  • January 13, 2022
    Project Scope Meeting
  • March 17, 2022
    Experience end
Project Examples

Ideally student teams would like to focus on consumer type products. B2C are normally the most understandable offerings. B2B could work also. Regarding the attached elements, students will address those that apply to the project.

Project Elements

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer key questions should they come up from students in a timely manner for the duration of the project.