Digital Marketing Strategy - Spring/Summer 2024
DMK 102
Closed
Hamilton, Ontario, Canada
EW
Timeline
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May 6, 2024Experience start
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July 27, 2024Experience end
General
- Continuing Education
- 20 learners; teams of 4
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3/3 project matches
- Anywhere
- Academic experience
- Any company type
- Any industries
Categories
Skills
Project timeline
-
May 6, 2024Experience start
-
July 27, 2024Experience end
Overview
- Learner goals and capabilities
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This semester students working in small groups will apply their knowledge in digital marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge. The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.
- Expected outcomes and deliverables
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Students will submit a report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project Examples
Examples include but are not limited to:
- Digital marketing strategy review/audit: Providing recommendations on what methods you can use to leverage and improve your current digital marketing strategy, based on your organization's budget, goal(s), audience and current marketing activities.
- Digital marketing strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion) and general digital marketing focuses on Education, Engagement, Entertainment and Experience.
- Social Media: An analysis of how to leverage social media channels to reach both current and new customer groups
- Conduct external analysis (including customer, competitor, market and environment) and marketing mix performance.
- Developing a persona that can be used as a concrete marketing tool to assist with decision-making.
- A content calendar to guide the production of material to be used, batched and re-purposed on multiple digital platforms.
- Content templates and/or content ideas/guidance to apply to visual and narrative strategy.
Timeline
-
May 6, 2024Experience start
-
July 27, 2024Experience end