Cape Breton University
Cape Breton University
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International Business, Economics, and Culture

AD-655
Closed
Main contact
Boston University
Boston University
Boston, Massachusetts, United States
Marcus Goncalves
Marcus Goncalves
Associate Professor of the Practice
2
Timeline
  • November 9, 2020
    Experience start
  • November 17, 2020
    Project Scope Meeting (Assign. 1)
  • November 24, 2020
    Project Design & Requirements (Assign.2)
  • December 15, 2020
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Boston, Massachusetts, United States
Any
Retail, Hospitality, Manufacturing, Insurance, Business services, Apparel & fashion, Government, Education, Consumer goods & services, Non-profit, philanthropic & civil society, Marketing & advertising, Trade & international business, Individual & family services, Travel & tourism, Academic association, Business & management, Cosmetics & beauty, Events services, Human resources & recruitment, Media & production, Public relations & communications

Experience scope

Categories
Market research Operations Project management Product or service launch Marketing strategy
Skills
project planning business consulting business strategy marketing strategy research
Learner goals and capabilities
  • Market selections and needs assessments, internationalization strategies, globalization
  • Cross-cultural issues and challenges
  • International management issues and challenges
  • Issue her managing in an international marketplace
  • Economic factors impacting business internationalization
  • Internationalization modes and strategies
  • Cultural and regional diversity across the globe
  • Environmental differences, political and economic influences, global market factors
  • Assessment of multiple contingencies international business managers of multinational enterprises must handle when conducting business abroad

Learners

Learners
Graduate
Any level
32 learners
Project
50 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • A scope of work according to then needs of the company
  • Complete research design
  • A report containing data gathered and analysis, statistical significance, conclusions/discussions and recommendations
  • Deliverables can be customized to meet company's needs
Project timeline
  • November 9, 2020
    Experience start
  • November 17, 2020
    Project Scope Meeting (Assign. 1)
  • November 24, 2020
    Project Design & Requirements (Assign.2)
  • December 15, 2020
    Experience end

Project examples

  • Country scanning, including political, economic, demographic, cultural, safety, and the likes
  • International business strategies and planning
  • International business strategiesns and planning
  • Comparative versus competitive analysis
  • Global branding
Linked templates
Strategic Prospecting Plan Market Expansion Research Analyzing Industry Data View all

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
  • Q2 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.