Digital Marketing Capstone
Timeline
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February 19, 2023Experience start
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February 28, 2023Project Scope Meeting
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March 14, 2023Creative Brief and Project Overview
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March 18, 2023Final Proposal Feedback
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April 20, 2023Experience end
Timeline
-
February 19, 2023Experience start
-
February 28, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 14, 2023Creative Brief and Project Overview
Students will provide a one-page creative brief and project overview to the client for approval and feedback. This will be submitted by email. Date TBD.
-
March 18, 2023Final Proposal Feedback
Final proposal including revisions will be submitted to the company. We would ask that the company provide 2-3 lines of written feedback by email for the Instructor to provide to the students.
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April 20, 2023Experience end
General
- Undergraduate; 2nd year, Other
- 20 learners; teams of 4
- 15 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- Anywhere
- Academic experience
- Any
- Any industries
Categories
Skills
Project timeline
-
February 19, 2023Experience start
-
February 28, 2023Project Scope Meeting
-
March 14, 2023Creative Brief and Project Overview
-
March 18, 2023Final Proposal Feedback
-
April 20, 2023Experience end
Timeline
-
February 19, 2023Experience start
-
February 28, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 14, 2023Creative Brief and Project Overview
Students will provide a one-page creative brief and project overview to the client for approval and feedback. This will be submitted by email. Date TBD.
-
March 18, 2023Final Proposal Feedback
Final proposal including revisions will be submitted to the company. We would ask that the company provide 2-3 lines of written feedback by email for the Instructor to provide to the students.
-
April 20, 2023Experience end
Overview
- Learner goals and capabilities
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Looking for an integrated digital marketing campaign, website development or social media support? MKTG3999 students will bring together digital marketing and business expertise to ideate, research and produce a full customized digital marketing solution for your business. This can include the professional presentation of marketing plans, product campaigns, social media content and more. Our students will work with your real-world business context focusing on strategy and promotion.
- Expected outcomes and deliverables
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Project Research
Digital Marketing Campaign
Digital Marketing Sample Content
Pitch Presentation
Project Examples
Digital Marketing Plan
Social Media Campaign
Social Media Sample Content
Website Development
User Experience Solution
Customer Experience Solution
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for an in person meeting at 9:30am MST on February 27. Be available to provide written feedback to the students on or before April 17.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
-
February 19, 2023Experience start
-
February 28, 2023Project Scope Meeting
-
March 14, 2023Creative Brief and Project Overview
-
March 18, 2023Final Proposal Feedback
-
April 20, 2023Experience end
Timeline
-
February 19, 2023Experience start
-
February 28, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 14, 2023Creative Brief and Project Overview
Students will provide a one-page creative brief and project overview to the client for approval and feedback. This will be submitted by email. Date TBD.
-
March 18, 2023Final Proposal Feedback
Final proposal including revisions will be submitted to the company. We would ask that the company provide 2-3 lines of written feedback by email for the Instructor to provide to the students.
-
April 20, 2023Experience end