I recommend that SimplyFloss continue strengthening its digital presence by investing in educational content and micro-influencer partnerships. These strategies are essential to increasing consumer awareness and trust in reusable floss. Emphasizing cost transparency through tools like the Cost Calculator and highlighting hygiene benefits with clinical endorsements will help overcome skepticism and price sensitivity. Additionally, expanding partnerships with dental professionals and optimizing both D2C and retail channels will enhance credibility, improve accessibility, and support long-term brand growth in the eco-conscious market.