Digital Marketing Strategy for Video Game Startup
Project scope
Categories
Digital marketing Social media marketingSkills
target market marketing digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market Which consists of North America and Asia Pacific. We’d like to know how we can maximize different social media channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- how can we be creative and seperate our marketing efforts?
- What messaging should we use?
A presentation would be great. A final report isn’t necessary but helpful.
The students will work directly with the Co-founders of the company.
About the company
SingularityX Studios is a video game startup. Our first title is Origins of Orion.
Origins of Orion is an immersive, multiplayer RPG that will take your gaming experience to the next level. Created by ex-professional gamers, this title features unique characters and a brand new genre that is sure to keep you hooked for hours on end. With stunning visuals and an engaging storyline, Origins of Orion is a must-have for any true gamer. As a startup, we have managed to partner with Microsoft and attract talent from IBM, PlayStation, WeWork, Microsoft, Samsung, and EA Sports. Our goal is to create an amazing video game that will scale to millions around the world.