Social media marketing - mental health
Main contact

Portals
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Vancouver, British Columbia, Canada
Project scope
Categories
Market research Marketing strategy Social media marketing Visual arts Social sciencesSkills
social media monitoring growth strategies social media content creation sponsored posts market trend facebook analytics content creation time management content strategy motivational skillsThe main goal for the project is to conduct research on market trends and create engaging content to increase our social media presence
- Researching and identifying market trends
-creating social media content related to mental health
-incorporating SEO and growth tactics to inform marketing strategies
Requirements;
-Must be a psychology major, preferably psych + business/marketing
1. Project Planning and Task Division
Time allocation: 4 hours (2 hours per person)
Define the project scope, focusing on researching market trends, creating engaging mental health-related content, and applying growth tactics to increase social media presence
Divide tasks based on strengths (e.g., market research, content creation, social media growth strategies, SEO)
Develop a timeline with milestones for each task: research, content creation, SEO implementation, and growth tracking
2. Market Trends Research
Time allocation: 18 hours (9 hours per person for research)
Conduct thorough market research to identify the latest trends in mental health and psychology on social media
Identify popular topics, hashtags, and content types that resonate with audiences interested in mental health
Analyze competitor social media accounts to understand their engagement strategies
Research target demographics, including mental health professionals, students, and individuals seeking mental health support
Summarize key findings that will inform content creation and social media marketing strategies
3. Social Media Content Creation (40-50 Posts)
Time allocation: 40 hours (20 hours per person for content creation)
Create 40-50 social media posts related to mental health, ensuring content is engaging, informative, and aligns with the current trends identified during research
Focus on different types of content such as educational posts, tips, motivational quotes, and user engagement content (e.g., polls, questions, etc.)
Ensure content is visually appealing and includes appropriate graphics or images
Use a consistent voice aligned with mental health best practices and sensitive to the topic's nature
Incorporate relevant hashtags, keywords, and SEO strategies to enhance visibility
Plan content to be distributed across platforms (e.g., Instagram, Facebook, Twitter)
4. Incorporating SEO and Growth Tactics
Time allocation: 18 hours (9 hours per person for SEO and growth strategies)
Apply SEO best practices to social media posts by using targeted keywords and optimizing captions, hashtags, and post titles for better reach
Research and implement growth tactics to increase engagement and followers, such as:
Collaborating with influencers or other mental health organizations
Using paid advertising or sponsored posts to reach a wider audience
Implementing regular posting schedules and user interaction strategies (e.g., responding to comments, creating shareable content)
Analyzing insights and metrics to adjust strategies and maximize growth
Monitor social media growth using platform analytics and adjust tactics based on performance data
5. Tracking and Reporting Social Media Growth
Time allocation: 12 hours (6 hours per person for tracking and reporting)
Track and analyze the performance of social media posts using platform analytics (e.g., Instagram Insights, Facebook Analytics)
Provide regular reports on growth, engagement, and follower increase
Include metrics such as likes, shares, comments, click-through rates, and follower growth
Identify which types of posts generated the most engagement and use these insights to refine future content strategies
Summarize growth tactics used and how they contributed to the increased following and engagement
6. Final Report and Presentation
Time allocation: 10 hours (5 hours per person for report and presentation)
Prepare a final report summarizing:
The key market trends identified and how they informed the content creation process
The social media content created, including types of posts and engagement results
Growth tactics applied and their effectiveness in increasing followers and engagement
Recommendations for future content strategies and growth initiatives
Prepare a presentation showcasing the content created, growth results, and key takeaways
Include visuals such as post examples, growth graphs, and key metrics to highlight success
7. Final Submission Package
Time allocation: 6 hours (3 hours per person for finalizing)
Organize and submit all deliverables, including:
The final social media content (with screenshots or examples of posts)
Growth reports and insights into tactics used
The final report and presentation materials
Ensure all files are clearly named, well-organized, and ready for review
Domain expertise and knowledge
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Skills, knowledge and expertise
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Hands-on support
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Tools and/or resources
Providing access to necessary tools, software, and resources required for project completion.
Regular meetings
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
The Minded is an online platform dedicated to providing information and resources about psychology and mental health.
Main contact

Portals
-
Vancouver, British Columbia, Canada