MacEwan - Social Isolation Project
Project scope
Categories
No categories selectedSkills
No skills listedWe would like to discuss the possibility of several approaches to better understanding, sharing and activating against the issue of social isolation, disconnection and loneliness in marginalized communities.
Understanding - We would like to take a deeper look into the issue of social isolation and loneliness within a selected marginalized community (to be aligned). We want to better understand the issue, the emotions and the depth of the wound, so as to better recognize the seriousness of the emotion behind the issue.
Sharing - As we better understand, we believe that the first step in moving forward is to share our purpose and mission and the evidence behind the work that we are trying to do. In this case, we want to share the importance of human connection in general and then, using the info from above, connect the information to the situation and emotions that are experienced within the community.
Activating - We would like to develop a series of activations that could be leveraged within the selected community to catalyze greater human interactions. These activations could range from simple day to day opportunities, through to more complicated and resource intensive activations. The goal of each activation is to make human connection easier, more likely and happen more often.
About the company
OUR MISSION
Our mission is to make the world a happier and healthier place by reminding people about the importance of face to face social connection and inspiring them to take action.
OUR VISION
A global movement that has generated stronger and healthier communities by igniting authentic social connections.
OUR VALUES
Authentic, Collaborative, Inspiring, Creative, Fun, Inclusive
The GenWell Project was inspired by the face to face connections that resulted from the summer blackout of August 14, 2003, on the Eastern seaboard of North America. Over 500 generating units shut down that afternoon resulting in the power being shut off to over 55 million people in Canada and the United States, which inspired people to generate connections and conversations.