AgSights is a member cooperative with headquarters in Elora, Ontario that has been in business since 1993. We focus on bridging intelligence among producers, retailers, and consumers to bring 3 core values to agri-food businesses and their products; integrity, trust and value. As a not-for-profit, AgSights works to design, build and support innovative software solutions stemming from our customer’s needs.

Project Scope:

Our organization is interested in improving our digital marketing through initiatives that are budget-friendly and realistic to improve our reach to potential clients to grow sales.

This project may include, but is not limited to:

• Facilitate updates and advancements to our current WordPress website
• Improve website & company SEO
• Blog posts & client tools
• Identify & determine marketing channels for various customer segments
• Identify key communication strategy & marketing material to capture client interest for web-based solutions
• Strategies to grow awareness and following of our not-for-profit and its solutions

The final project deliverable we would expect is a fully functional, easy-to-use, updated website that is launched with improved SEO and client material, along with any actionable marketing recommendations. Final deliverables from this course will be used to assist our sales and marketing teams to improve our sales approach and to generate new marketing material & strategy to draw our client prospects interest and grow sales.