Customer Engagement and Traffic Content Strategy
Project scope
Categories
Digital marketingSkills
target audience social media content marketing strategic planning content creation customer engagement content strategy digital marketing research innovationCoding Champs Canada aims to enhance its online presence and increase customer engagement through a well-structured content plan and strategy. The primary goal of this project is to create a comprehensive content strategy that will drive traffic to the company's website and social media platforms. The project will involve analyzing current engagement metrics, identifying target audiences, and developing a content calendar that aligns with the company's brand and objectives. The team will also research best practices in content marketing and apply classroom knowledge to create a strategy that is both innovative and effective. This project provides an excellent opportunity for learners to apply their skills in digital marketing, content creation, and strategic planning.
The deliverables for this project include a detailed content strategy document and a content calendar. The content strategy document should outline the goals, target audience, types of content, and distribution channels. The content calendar should provide a schedule for content creation and publication over a specified period. Additionally, the team should prepare a presentation summarizing their findings and recommendations for Coding Champs Canada.
We will have weekly meetings to support and guide the learners, providing them with regular opportunities to discuss progress, address challenges, and receive personalized feedback. These sessions will ensure continuous engagement, foster collaboration, and enable us to promptly address any concerns or questions. By maintaining an open line of communication, we aim to create a supportive learning environment that encourages growth, motivation, and the successful achievement of their goals.
About the company
Coding Champs is an online coding school that provides a safe and fun platform for kids of age 7-15 to learn to code and prepare them for the future of technology with our interactive courses ranging from Beginner level to advance level.