Our company makes custom point of purchase displays (the branded shelves your favorite products sit on in stores).

We are expanding our business offering to include new materials and advanced manufacturing capabilities. We are also introducing a circular economic model for aspects of the business, where customers can lease technology (in store robots, video screens, holographic displays, etc) without incurring the cost of purchasing the tech themselves. Lastly, we intend to begin offering an e-commerce component of the business in which we will provide stock display options and components for sale on the website.

Our current website does none of that, and fails to communicate the depth and breadth of our business.

We're very practical and want to find the best emerging talent to tackle this with us.

Project scope:

• We already have a new brand guide, so the work will be focused on adapting that into a beautiful and functional website
• Each line of business has a different target audience and ideal customer, so we need some creative thinking on the user experience to make sure the right visitors are guided toward the right solutions on our site.
• Researching different site-building tools and their associated advantages / disadvantages.
• Conducting a needs analysis to determine which platform is most suitable.
• Building a website, with our assistance in providing the content.
• Providing training on updating and maintaining the website.

Bonus steps in the process would also include:

• At the moment our site is informational, and the call to action is to get in touch with us. We want to add an ecommerce component when we're ready, so bonus points for creating that section of the site but keeping it offline until we're ready to get it going.

By the end of the project, students should demonstrate:

• Understanding of website platform options
• Identification of the most suitable platform
• Development of a website using the most suitable tool
• Recommendations for website maintenance

Bonus steps would include:

• Testing the website with users and making improvements based on user input

Final deliverables should include

• A website prototype.
• A final report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our business strategy and growth plans
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.