Promotion of National Social Enterprise Directory (Level UP)
Project scope
Categories
Communications Product or service launch Marketing strategySkills
marketing communication zoom (video conferencing tool)Positions available: 1
‘Social enterprise’, for the purpose of this specific project: - is an ongoing business venture that sells a good and/or service; is created with a primary aim of achieving an environmental, social, and/or cultural impact; and operates in Canada.
We are in the process of creating a website that acts as an online searchable Canadian directory of social enterprises. Users will be able to search the directory by location, social cause, and other characteristics: 1. as a shopper, to find goods and services being offered by social enterprises e.g. someone wants to buy baked goods from an Edmonton bakery that is also hiring folks with employment challenges; and/or 2. as a social enterprise, to network with others in their field e.g. a bakery social enterprise in Edmonton wants to connect with another social enterprise bakery in Canada to chat about a specific challenge or to trade best practices, key suppliers, etc
To enhance this project, we seek a social media savvy person to promote the Directory to Canadian social enterprises so that they can add their venture to this free online directory. We would also like the student to draft email templates that we can use to promote the project to organizations so that they can share the news with their own non-profit membership base.
If there is time, we would appreciate a plan on how to reach out to potential social enterprise customers, so that they can connect with and use the Directory once we have a critical mass of social enterprises listed in the Directory.
Students focused in these study areas would add value to the project: Marketing and communications / Social media.
This work would be supported by the Executive Director of the BC Centre for Social Enterprise, via Zoom, phone, and email.
Supervision via Zoom, email, phone.
About the company
Our virtual (online) organization assists social enterprises across Canada, particularly at the start-up stage.
Our Centre serves voluntarily as the Secretariat for the BC Social Enterprise Network, and as a member of the leadership group that is planning the BC Social Enterprise Summit.