The Goal

We are in the design and planning phase of a new climate change impact planning web portal (related to "UN Sustainable Development Goal 13: Take urgent action to combat climate change and its impacts"). The portal will recommend a set of actions that ordinary citizens can take to avoid, mitigate, adapt, or rebuild from climate change disasters. We would like assistance coming up with the branding strategy, design & guidelines, and then (time allowing) produce key graphics and messages for our prototype portal.

Your Contribution

We would like you to produce:

1) Branding strategy

2) Branding design & guidelines

3) Key graphics and messages (ex logo, slogan)

At the start of the project we will provide a walk-through of our prototype site and content, provide background research on user types and customer personas, some suggested marketing materials etc.