The main goal for the project is to develop a marketing analytics system that pulls data from social media data sources like LinkedIn, X, HubSpot, etc. The system should be automated and end with a PDF/image report in a slack channel on a weekly basis. The system will run some data analysis in a python script on serverless infrastructure like Google Cloud Functions on an hourly trigger. Project team members will have support of team members with python/GCP/data-analysis expertise and will work closely with the head of marketing to select a few metrics for weekly reporting.

- Analyze and understand the requirements for pulling data from social media data sources like LinkedIn, X, HubSpot, etc.

- Develop an automated system that generates a PDF/image report in a slack channel on a weekly basis.

- Implement a python script for data analysis on serverless infrastructure like Google Cloud Functions on an hourly trigger.

- Work closely with the head of marketing to select a few metrics for weekly reporting.

Final deliverables:

- A fully functional marketing analytics system that pulls data from social media data sources, performs data analysis, and generates weekly reports.

- Documentation of the system's architecture, design, and implementation.

- Presentation of the system's capabilities and features to the project stakeholders.

You will be accompanied by VIA's IT team with experience in the technology stack and automation. We work on a daily cycle with stand-ups where team members can raise impediments, receive support and feedback and co-ordinate. All the elements for the project are already at work today at VIA. This project is about using the same tools in a new context: social media data analytics.