Logo Redesign

Closed
Pineapple Socials
Toronto, Ontario, Canada
DW
Founder
(38)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Graphic design
Skills
logo design
Project scope
What is the main goal for this project?

Our company has been serving thousands of customers for decades. We would like to update and revamp our existing brand to attract more customers.

We would like to work with students to develop a new logo that aligns with our company’s mission and story while providing an appealing design for users.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s story, mission and vision statements.
  • Brainstorming logo ideas that suit our company and providing justification for each idea.
  • Designing and testing the best logos to garner input.
  • Refining and improving logos based on feedback.

Bonus steps in the process would also include:

  • Developing a finalized logo for implementation.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our company’s story and vision
  • Consideration for a variety of ideas and justification for their implementation
  • Improvement of logo designs based on testing

Bonus steps would include:

  • Implementing a finalized logo

Final deliverables should include

  • A 10-minute presentation.
  • Documentation of design ideas.
About the company

🍍 Pineapple Socials is a global brand with presence at 50 schools in the US, UK, and Canada that provides a platform for 50,000+ incoming university and college students to meet each other, ask questions, and prepare for the next chapter of their lives, before arriving on campus.