Our company aims to enhance our sales process for improved ROI and overall operational efficiency. In this initiative, students will assess our existing sales procedures, identify bottlenecks, and formulate recommendations, along with developing new training materials. Through research and adherence to best practices, students will craft new scripts for our sales staff, aiming to enhance both the quality and quantity of leads generated and improve the conversion rate.

Key steps for the students include:

1. Evaluate the current sales process by engaging with sales representatives and reviewing our handbook and protocols.
2. Research industry sales processes and strategies for lead generation.
3. Formulate recommendations to enhance our leads and conversion rate.
4. Draft new sales scripts for phone calls and emails.
5. Create an updated sales process handbook.

At the project's conclusion, students are expected to accomplish the following tasks (essentially summarizing the outlined steps):

1. Conducted an evaluation of our existing sales process.
2. Researched competitors' sales processes for insights.
3. Formulated recommendations to enhance our sales procedures.
4. Authored new sales scripts aimed at improving lead generation.
5. Developed an updated sales process handbook.

Additional steps for enrichment involve:

• Crafting multiple versions of the sales script tailored to our various products/services.

The final deliverables should comprise:

1. A comprehensive sales process handbook containing general information and scripts.
2. A detailed report consolidating all research, proposed solutions, and an implementation plan.
3. A 20-minute presentation providing an overview of the report and handbook.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What is our target conversion rate?
• Which specific parts of our sales process need the most improvement?
• Who is the typical target audience that we pitch to?
• Input on choices, problems or anything else the students might encounter.