Marketing Plan for Household Cleaning Products

Project scope
Categories
Market research Product or service launch Marketing strategySkills
market potential brand awareness cleaning products marketing product lining marketing planning market research researchWe have recently expanded our small line of household cleaning products that we want to be more proactive with marketing and grow this part of our business. To do so effectively, we want to know how we can best position ourselves in the market based on our unique product offering.
These products (www. Bio-OX.com) are unique in that we have developed Bubble Up Technology to safely and efficiently clean every area of the home. Our initial products have been around for nearly 20 years and we are excited to promote the expanded line.
Our primary goal is to increase brand awareness, build our direct to customer base, and position ourselves to get into the retail marketplace. Ultimately, our goal is to partner with a company that can take the product line nationwide.
We'd like students to help us with market research and recommendations on how we can penetrate the market.
What we want to see is a competitive research, market potential, and marketing recommendations.
Todd and Steve have been business partners and serial entrepreneurs for over 20 years. We are excited about this project and when we were contacted by Riipen, we jumped at the opportunity to work with a group of students like you. We are excited to get started.
About the company
Mass parts finishing equipment for blasting, tumbling and vibratory finishing, supplies such as blast media and compounds, and technical support.