Digital Marketing Strategy and Ad Campaign for FanFindr Sport Bar Mrktg Platform

Open
Web4Site.net
Atlanta, Georgia, United States
Juliet Sonnenberg
Founder
(11)
4
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Advertising Digital marketing Marketing strategy Social media marketing
Skills
target audience marketing strategies brand awareness market analysis marketing social media strategy marketing channel digital marketing search engine marketing social media
Details

FanFindr is seeking a comprehensive digital marketing strategy, social media and ad campaign for a newly launched startup. The startup aims to penetrate a competitive market and requires a robust online presence to attract and retain our customers, which is Sports Bars and Restaurants. The project involves analyzing the target audience, identifying key marketing channels, and creating a detailed digital marketing plan. Additionally, the team will design and implement an ad campaign that leverages social media, search engine marketing, and other relevant platforms. The goal is to increase brand awareness, drive traffic to the startup's website, and ultimately boost conversions.

The team will also create sample ad creatives and a content calendar to illustrate the proposed campaign.


FAN FINDR is a sports fan app and sports bar locating app that is really an extraordinary marketing tool for restaurants and bars.

We provide restaurants real tools enhanced with push messaging to their customers and AI features for assisting with social media posts. End-users have the experience of locating places showing their favorite teams' games and watching with like-minded fans, earning points, and posting reviews.


Key tasks include:


- Market analysis and identification of target demographics


- Development of a digital marketing and social media strategy


- Creation of sample ad creatives for social media and search engines


- Design of a content calendar for the campaign

Deliverables

The deliverables for this project will include a comprehensive digital marketing and social media strategy, campaign ad creatives, and a content calendar. The strategy will outline the market analysis, target demographics, marketing objectives, and proposed tactics.

The ad creatives will include visual and textual content designed for social media and search engine platforms. The content calendar will provide a timeline and plan for content release and ad placements.


Deliverables include:


- Digital marketing and social media strategy campaign


- Sample ad creatives for social media and search engines


- Content calendar for the campaign

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Atlanta, Georgia, United States
2 - 10 employees
It & computing, Marketing & advertising

We are boutique software and marketing agency specializing in brand development, marketing strategy consulting, site traffic growth, web design, social media management, app building, videos, and webinars.