The primary focus for the student will be:

• Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
• Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);
• Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.

Our goal at the end of this experience is:

• Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
• Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
• Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.