PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Octaza Marketing is a start-up marketing and business development firm. Its founder, Marie-Elyse Forget is also a lecturer in university and would like to put together an asynchronous online training for entrepreneurs and small businesses. We are looking for a group of students to work on a business development initiative to push summer trainings.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

3 (1 student in content creation, 1 student in writing, 1 student in digital marketing)

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:

50

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Prepare a list of 100 potential clients with names and mailing address. Implement it in a template that will make it easy to print labels
• Prepare 3 marketing tools (sales trainings flyer, marketing trainings flyer and a capoeira/dda training appendix)
• Prepare a sales letter and proposal
• Prepare 8 blog posts and 8 social media posts associated with this initiative

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.

• Creative
• Passionate about learning and marketing

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• February 2022

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Marie-Elyse Forget

LANGUE - LANGUAGE :

• EN or FR or Bilingual