Marketing Communications Plan

Closed
Self Justice Inc.
Toronto, Ontario, Canada
KL
Employer
(174)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Market expansion
Skills
marketing communications marketing brand awareness time management branding research
Project scope
What is the main goal for this project?

In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.

For this project, you will need to:

  • Understand our brand and mission.
  • Conduct research on our users, stakeholders, and competitors.
  • Analyze our competitive landscape.
  • Identify trends and opportunities in our target market.


What tasks will learners need to complete to achieve the project goal?

We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.

About the company

Self Justice Inc. is an educational website focused on simplifying family court processes in Ontario. This company aims to provide valuable information and resources to individuals navigating the family court system.