Justice Chatbot Inc. is seeking to enhance its marketing efforts to generate leads for its Legal AI Agent Funding Strategy and boost social media engagement. The project aims to provide learners with an opportunity to apply their classroom knowledge in marketing and project management to real-world scenarios. The team will focus on executing and refining an existing marketing plan, with a particular emphasis on social media strategies and website design improvements. By coordinating these efforts, the learners will help drive engagement and create a robust pipeline of potential leads. The project will involve closely related tasks that can be completed by students within a single academic program, ensuring a cohesive approach to achieving the outlined objectives.

The deliverables for this project include a comprehensive implementation of the existing marketing plan, focusing on social media and website enhancements. The team will produce a detailed report outlining the strategies employed, the results achieved, and recommendations for future improvements. Additionally, the learners will create a presentation summarizing their findings and the impact of their efforts on lead generation and social media engagement.