PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Our Why

We can save lives, by changing the way research and information is shared.

Our Beliefs

We believe that all research matters. Insights and understandings can be gained from all types of research regardless of format, outcomes and processes.

We believe that knowledge is power. Access to the right information at the right time, allows people to make decisions that will positively change lives.

We believe that publishing doesn’t have to be painful. The technology exists that allows information to be shared, nearly instantly around the world in any format.

Our Vision

To have a positive impact on the world through the immediate access of research and information from around the globe.

Our Mission

To make front-line information accessible.

Our Values

These values indicate expected behaviour of Grey Lit team members in their daily contribution to fulfil our mission and vision. Violation of these values will result in dismissal.

• Integrity
• Passion
• Excellence
• Accessibility
• Innovation
• Communication
• Discipline
• Character
• Consistent Execution

This project will

1-Help our customers find content that is relevant to their decision making and their programming. We have 3 customers that need a lit review completed, and the articles need to be uploaded into their knowledge mobilization portal.

2-help a customer raise awareness about gender equity and gender equality as they raise their collective voice for change by researching and writing about 30 blogs that are thought provoking, calls to action based on selected "Awareness days" ex Take Back The Night and Orange Shirt day. And to write short, single, introductory paragraphs on about 75 days of awareness.

3- launch 3 new products under the GreyLit umbrella! It is an exciting time to be part of our start-up, as we are ready to sell these new products for the first time! This project will allow the students to flex any and all of their marketing muscle and know how. With full training and education around the products and the pain they will solve, students will have the opportunity to lead the market entry of new product, including crafting ads, writing website copy, and everything in between. This will make an excellent story to tell during an interview!

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Conduct lit reviews for 3 different customers, results into the GreyLit portal
• Write about 30 blogs on specific days of awareness
• Create short one paragraph blurbs on about 75 awareness days
• Upload all the work into Word Press
• Create marketing and sales copy that will introduce the new products to our customers
• Create a marketing plan for these products that can include but not be limited to ads, "cold" email text, social media posts etc

IDEAL ROLES/RESPONSIBILITIES ARE SOMEONE WHO:

• loves wordsmithing, will hunt for the perfect word or phase that describes our products. The introduction of these products to the market are your sole responsibility, no one has done it before, and this should excite not terrify.
• Will be responsible for writing content for our website, any ads, posts, and creating an images to go along with it
• thinks creating a marketing plan is fun
• is a google search ninja and can find research outside traditional academic journals
• is upset by gender inequality and is passionate about making change
• likes to edit their own work, as we need the material to be grammatically correct and typo free

FINAL DELIVERABLES

• 3 Marketing plans, one for each product
• 3 sets of marketing material, for each of the products.
• At least 100 relevant articles are found for each customer, 300 in total, articles are uploaded into the GreyLit portal
• Blogs and Days of Awareness intro paragraphs are error free and ready to publish.