E-Commerce Website Evaluation, Recommendations, Redesign, and Management
Project scope
Categories
Graphic design Digital marketing Marketing analytics Website developmentSkills
digital marketing search engine optimization third-party logistics salesWe would like students to evaluate, review, and report our natural health supplements and health and wellness company's online presense, which includes; Current website design, layout, copy, and digital marketing and social channels
1. Assist in building an online strategy to increase sales, build brand recognition.
2. Make recommendations for 3PL platforms such as Amazon FBM, TMall
3. Develop a timeline for present and future success through domestic and cross boarder e-Commerce, as well as mulitchannel distribution.
- Digital Report Cards
- SEO (Search Engine Optimization) Plan
- PPC Plan
- Content Plan
- Digital Strategy
A company representative will be assigned to work with students to ensure that the desired project milestones are being met.
About the company
IndiGrowth Health Wellness Healing Inc. was established in 2019 and offers products and services that improve their client’s overall health and wellness. IndiGrowth has launched two natural health supplements, and applications for NPN licenses for both products have been received by Health Canada (regulatory licenses expected before Decemeber 2021). IndiGrowth’s supplements are manufactured in Canada and meet Health Canada's NHP regulations The company is looking to begin domestic and export sales with target markets being: Canada, China, USA. The company is in the process of registering for trademark registrations for its Brand name and logo as well as all product marks. The company is looking to add a services platform to it's website which will onsite of Online Health Services such as Certified Health Coaching and Professional Licensed Counselors. This platform will be unique and one of the most comprehensive Online Wellness platforms available