Our company is nearing a public software release. We would like to create an effective website to begin the customer journey.

We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through the common site building tool, WordPress.

This will involve several different steps for the students, including:

• Completing a competitive analysis to see how we can differentiate ourselves
• Conducting a needs analysis to determine user preferences.
• Building a website, with our assistance in providing the content.
• SEO optimization.

Bonus steps in the process would also include:

• Testing prototypes with customers and refining ideas with feedback.

By the end of the project, students should demonstrate:

• Understanding of website platform options
• Knowledge of conducting user interviews and stories
• Development of a website using the most suitable tool
• Recommendations for website maintenance and metrics for analysis

Bonus steps would include:

• Testing the website with users and making improvements based on user input

Final deliverables should include

• A website .
• A final report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• with weekly check ins and meaningful communication
• by providing resources for product onboarding and knowledge building
• mentorship and access to industry experts for consultation
• co-created tasks that align with personal strengths
• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.