Optimizing Lead Generation Strategies for Bizstori

Open
Bizstori
Toronto, Ontario, Canada
Project
Academic experience
80 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Data analysis Market research Digital marketing Lead generation Marketing strategy
Skills
target audience content marketing marketing infographics lead generation data analysis innovation
Details

Bizstori, a company specializing in storytelling and content marketing, aims to enhance its lead generation processes to better serve its clients. The current challenge is to identify effective strategies that can be implemented to attract and convert potential clients into leads. The goal of this project is to analyze existing lead generation methods, identify areas for improvement, and propose innovative strategies tailored to Bizstori's unique offerings. Learners will apply their classroom knowledge of marketing principles, data analysis, and digital tools to develop a comprehensive lead generation plan. This project will involve researching industry best practices, evaluating Bizstori's current strategies, and recommending actionable improvements. The outcome will help Bizstori and its clients increase their reach and engagement with target audiences.

Deliverables

The deliverables for this project include a detailed report and a presentation. The report will outline the analysis of current lead generation strategies, identify gaps, and propose new strategies. The presentation will summarize the findings and recommendations, providing Bizstori with clear, actionable steps to enhance their lead generation efforts. Additionally, learners will create a visual infographic to illustrate the proposed strategies and their potential impact.

Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Marketing & advertising

Our digital marketing agency is focused on serving pharmacies and health stores and two three non-health clients. Our goal is to help these businesses improve their online presence, increase traffic to their websites, and ultimately drive more sales.

We understand that the healthcare industry is constantly evolving, and businesses need to adapt quickly to remain competitive. Our agency offers a range of digital marketing services, including search engine optimization (SEO), social media management, pay-per-click (PPC) advertising, content marketing, and email marketing.

Our team of experts is dedicated to staying up-to-date with the latest industry trends and best practices, so we can provide our clients with the most effective marketing strategies. We take a data-driven approach to marketing, analyzing metrics and using insights to continuously optimize our clients' campaigns.