Digital Marketing Strategy
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
target market digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
This is a new product launch and with a background of international sales and marketing , owning a business for over 20 years, I am always open to help explore student's ideas, questions, ....
About the company
Koda Financial Architects is a financial and Tax services company however, this project is NOT for that company. The project is brand new, launching and promoting a non-fiction book, called Papilio. As a graduate 30 years ago, In Belgium, I dreamt about traveling and learning about the freedom the American people always talk about. I left on August 3rd, 1990, with the intention to do a world trip. I kept a diary to record my adventures. Instead of a journey to place, it became a journey of life exploration.