Market Research - Functional Foods
Project scope
Categories
Communications Market research Competitive analysis Sales strategySkills
presentations target market report writing research market research packaging and labeling communication innovationDLA & Associates Inc is in the process of developing a line of innovative functional food products to cater to health-conscious consumers. The products include edible oils, flakes, grains, flour, and nutritional snacks.
We want to better understand our target market and audience for our products as well as the overall market so we can uniquely position ourselves within our industry.
The research will include:
- Target market research and communications strategies to reach the target segments
- Industry size and market potential
- Competitive landscape and SWOT analysis
- Strategic positioning of our brand, packaging considerations including product renderings
The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics.
The students will do:
- market studies overview
- literature overview on assigned food ingredients and products
- statistics compilation
- online competitive research
- writing reports and designing PPT presentations
We will provide at least 5 hours of mentorship and supervision.
About the company
DLA & Associates Inc. focuses on international trade, consulting, and product development in the agricultural space. The company exports Canadian agricultural products, provides Canadian and foreign companies with consulting on international trade, and works on the development and commercialization of various innovative technologies to improve food quality.