About the Organization:

MWONL is a culturally diverse, non-profit organization founded in 1982. The organization delivers programs and services to immigrant and newcomer women and their families in Newfoundland and Labrador. We have developed innovative programs while establishing and maintaining meaningful partnerships with various organizations.

Project Scope:

1. Project Description:

This digital marketing project sheds light on the activities of the organization to raise awareness of the services that we provide to the community. Also, we will highlight issues such as gender/race equality, empowering women (through building life and work skills, networking), building community, supporting newcomer mothers, reducing isolation, violence prevention, etc. on our social media pages and website.

The services offered by the organization and highlighted on our social media and website are designed to support women with diverse backgrounds, and lie in the areas of social integration, leadership quality development, violence prevention, and awareness, teaching basic English language training, employment readiness, individual counseling, health, and wellness. All participants have access to transportation and translation support during group activities.

This is a great project for students to prove their digital marketing expertise, gain hands-on experiences, and build up their professional resumes.

1. Key Project Activities

• Creating resourceful content aligned with the mandate of our organization
• Outlining the highlights of our organization's projects
• Creating blog posts on topics including gender equity, GBA+, gender wage gap, systemic barriers faced by underserved people, human rights advocacy, etc.

1. Final Project Deliverables:

• Completed resourceful content for MWONL social media pages and website
• Completed blog posts, posters, social media calendar