The main goal for the project is to create a social media calendar and develop engaging content for Mid Term Rental Properties to increase brand awareness, engage with potential clients, and showcase the unique accommodations offered by the company. This will involve several different steps for the learners, including:

- Researching the target audience and understanding their preferences and needs.

- Creating a social media calendar outlining the content to be posted on various platforms.

- Developing engaging and informative content such as posts, stories, and videos that highlight the benefits of mid term accommodations.

- Collaborating with the marketing team to ensure the content aligns with the company's branding and messaging.

By the end of the project, learners should complete the following tasks:

- A well-researched target audience analysis report.

- A comprehensive social media calendar outlining content for a specified period.

- Engaging and informative social media content including posts, stories, and videos.

- Collaboration with the marketing team to ensure content alignment with branding and messaging.

Final deliverables should include:

- A detailed report outlining the research, social media calendar, and content development process.

- A portfolio of created social media content.

I will support students in completing their project by providing clear guidance, personalized feedback, and access to relevant resources, while fostering a collaborative and motivating environment for them to thrive and learn effectively.