Cape Breton University
Cape Breton University
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SEO Campaign

Closed
Mindflix for Athletes
Mindflix for Athletes
Ottawa, Ontario, Canada
Gus Ayoub
Chief Operating officer
(3)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Digital marketing Lead generation Search engine optimization Marketing analytics
Skills
digital marketing key performance indicators (kpis) search engine optimization web analytics
Details

Our team is looking for a student who can help drive more traffic to our website and improve our SEO positioning. The primary requirement of this project is to plan, develop, and implement a SEO strategy for our business.

Deliverables
  1. Plan, develop, and implement a SEO strategy for our business
  2. Focus on local user traffic (Canada) to increase number of potential clients visiting our website
  3. Prepare a strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  4. Regularly perform thorough keywords research
  5. Identify key SEO KPIs; monitor redirects, click rate, and bounce rate
  6. Identify any issues with existing website content and suggest improvements
  7. Stay up to date with SEO and digital marketing trends and best practices
  8. Prepare and present report(s) with web analytics data
Mentorship

Students will work closely with Co-Founder, Gus Ayoub who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Company
https://www.mindflixathletes.com/en
Ottawa, Ontario, Canada
Sports & fitness

Mindflix for Athletes is an on-demand video platform designed to give competitive, recreational athletes and coaches, easy and affordable access to world-class performance and wellness content. It is the Netflix of performance and wellness content for athletes and coaches. The platform is highly user-friendly and is free to all athletes & coaches. Each athlete creates their own login and has access to the full series of video content 24/7/365 days a year. Each video “series” will include an important performance/wellness topic (over 40 topics), for athletes supported by videos lasting 3-6 minutes in length. Mindflix for Athletes will also feature sport specific live events and webcasts featuring professional and Olympic athletes as a complement to the on-demand video platform. The timing is ideal for all involved to present an innovative performance and wellness solution for young competitive and recreational athletes and coaches.