Marketing Strategy
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main objective of a marketing strategy project is to develop a comprehensive plan to achieve the organization's marketing goals and objectives.
This involves analyzing market trends, identifying target audiences, defining competitive positioning, and outlining tactics and channels to reach and engage customers effectively.
The project aims to provide a strategic roadmap for the organization to maximize its marketing efforts, increase brand awareness, drive customer acquisition and retention, and ultimately, achieve sustainable business growth and success.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Market Analysis: Conduct comprehensive research to understand market trends, customer preferences, industry dynamics, and competitive landscape.
- Target Audience Identification: Define and segment target audiences based on demographic, psychographic, and behavioral characteristics.
- Goal Setting: Establish clear and measurable marketing objectives aligned with business goals.
- Competitive Analysis: Analyze competitors' marketing strategies, positioning, strengths, weaknesses, and market share.
Brand Positioning: Define the organization's unique value proposition and positioning.
Final deliverables should include:
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
The main objective of a marketing strategy project is to develop a comprehensive plan to achieve the organization's marketing goals and objectives.
This involves analyzing market trends, identifying target audiences, defining competitive positioning, and outlining tactics and channels to reach and engage customers effectively.
The project aims to provide a strategic roadmap for the organization to maximize its marketing efforts, increase brand awareness, drive customer acquisition and retention, and ultimately, achieve sustainable business growth and success.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Market Analysis: Conduct comprehensive research to understand market trends, customer preferences, industry dynamics, and competitive landscape.
- Target Audience Identification: Define and segment target audiences based on demographic, psychographic, and behavioral characteristics.
- Goal Setting: Establish clear and measurable marketing objectives aligned with business goals.
- Competitive Analysis: Analyze competitors' marketing strategies, positioning, strengths, weaknesses, and market share.
Brand Positioning: Define the organization's unique value proposition and positioning.
Final deliverables should include:
- A final report.
- A 10-minute presentation.
About the company
- https://globalconnectexpress.co/
- 2 - 10 employees
- Individual & family services, Transport, trucking & railroad, Travel & tourism
Global Connect Express Inc. is a company specializing in importing high-quality African food products and providing delivery, export, and payment services in Canada. With over 10 years of experience, they aim to make authentic African ingredients easily accessible to enrich Canadian culinary experiences. They offer affordable and efficient logistics solutions with swift deliveries, and their services include delivery, export, and payment solutions.
Portals
