UX/UI Design for Online Travel Company
Project scope
Categories
Product or service launch Marketing strategy Hospitality, tourism & culinary artsSkills
user interface (ui) user interface (ui) design user experience (ux) design user experience (ux) branding wordpressNumber of students required to work in team: 2 teams of 3 students (flexible)
We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design?
Take our current travel website to the next level. Increase visual appeal and functionality of an existing Wordpress website. Add new pages and edit current pages as needed. Increase visitation to the website.
We’d love to see what you would do with our travelyourbackyard.com website. Put yourself in the shoes of a user experience designer working for our company, and give this page a complete refresh.
If you were redesigning this page to increase conversion rates, visual appeal, clarity, and customer delight - what would you change?
This can include adding or removing elements from the site, adding interactive or animated features, changing the customer journey, and/or completely redesigning the look and feel.
Please feel free to be creative and depart from the current design of the site if you choose, but submissions that take into consideration our branding will be assessed more favorably.
Having been in the travel industry for 25+ years we can provide adequate virtual supervision to a student as well as mentorship when it comes to travel-related subjects. We will be available for guidance and training to gain in-depth knowledge of the needs of a travel company like ours. Lena Ross, the main contact for this project has a Masters in Sustainable Travel and is currently on the executive board of IITA (https://inboundtravel.org/)
About the company
Travel Your Backyard is a daughter company of America 4 You, an inbound international tour operator, founded in 1995, strictly working with overseas tour operators to bring visitors to the US. In 2021 we added a domestic branch to the company, Travel Your Backyard, which sells packages self-drive tours and ranch vacations to the domestic end consumer.