PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Octaza Marketing is a start-up marketing and business development firm. Its founder, Marie-Elyse Forget is also a lecturer in university. Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

3 (2 students in marketing, 1 student graphic and infographic design)

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:

40

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

We believe this project will require:

• Research to define our unique brand position and create consistent promotional messaging
• Put together a branding guide, brand book including the company's mission, values and examples of messages they could be sending.
• Improve current logo and pictogram that highlights brand awareness and brand positioning
• Create visual branding elements to be used in material (patterns, footer, header, etc.)
• Improve look of website (Wixx)
• Create a template for proposals and paperwork

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.

• Creative
• Passionate about learning and marketing

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• December 2021

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Marie-Elyse Forget

LANGUE - LANGUAGE :

• EN or FR or Bilingual