The goal of this project is to create a social media campaign strategy for The Robotics Course, a social enterprise that provides youth robotics teaching to middle and high school teachers in Canada. The campaign should reach at least 2000 teachers by the end of the campaign with a goal to have 100 teachers sign up for the course. The course is meant to allow teachers to have the skills necessary to start their own robotics teams or after-school robotics programs at their school. Many teachers don't know where to start as they don't have a technical background. The Robotics Course covers A to Z the building and coding of competitive youth robotics.

By the end of the project, students should demonstrate:

- A comprehensive social media campaign strategy that reaches at least 2,000 teachers by the end of the campaign.

- At least 100 teachers sign up to the course.

- An understanding of the target audience and the best channels to reach them.

- An understanding of the technical skills needed to start a robotics team or after school robotics program.

- A detailed report of the social media campaign strategy.

Learners will have access to staff, access to tools and technology that we may have access to that the learners need and access to any data that they require.