Email Marketing Campaign
Project scope
Categories
Communications Digital marketingSkills
newsletters email marketing innovationOur company helps business owners attract, engage, nurture, and retain top performers through innovative HR solutions. We hope to revamp our email marketing to attract more customers.
We would like to work with students to design a new email marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
- Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
- Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
- Identifying metrics to monitor throughout the campaign.
Bonus steps in the process would also include:
- Identifying ways to personalize emails for customers based on market segmentation.
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable email types and content
- Understanding of factors affecting emails’ effectiveness
- Identification of metrics to monitor the campaign’s success
Bonus steps would include:
- Recommending strategies to personalize emails
Final deliverables should include
- A 10-minute presentation
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current services and email marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
- Our resources and additional training support so you succeed.
Supported causes
Decent work and economic growthAbout the company
At Mo-Dynamics, we're passionate about transforming small to medium businesses (11-50 employees) across North America through smart, modern HR solutions 🌎.
What drives us? A belief that businesses like yours are the heartbeat of our communities. I know firsthand the bravery, resilience, and innovation it takes to lead a business, and that's why Mo-Dynamics is here for you.
Here's how we make a difference:
- **Design-Thinking:** We use design-thinking principles to craft people-centred solutions, enhancing collaboration and innovation. The result? More revenue through cohesive teamwork.
- **Career Experiences & Internal Marketplaces:** We build environments that motivate and retain your high performers, even amidst economic uncertainties.
- **Values-Driven Approach:** At Mo-Dynamics, our values aren't just words; they guide everything we do. Our mission? To help you attract, engage, nurture, and retain top talent.
- **Balanced Workplace:** We believe in efficiency without waste, creating workplaces that are balanced, sustainable, and positively impactful.
We blend this unique approach with a genuine enthusiasm for your success. When we collaborate, expect innovative solutions, a real understanding of your challenges, and a clear path to growth.
Outside of work, we love sharing insights and giving back to the entrepreneurial community through mentoring and leadership programs. You can also catch us hosting [The HR Optimization Show](https://open.spotify.com/show/0GN40y6fP1Elv32wU79z38).
Ready to redefine success and build a future that's not just about surviving but thriving? Let's connect and create a pathway to sustainable, profitable growth for your business 🔑.
Click [here] https://tidycal.com/moeed/30-minute-meeting to schedule a call or visit [Modynamics.org](Modynamics.org) to learn more.