Book Launch Marketing Campaign

Closed
Inner Harmony Healing
Chatham, Ontario, Canada
MF
Megan Franko She / Her
CEO
(27)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Public relations Product or service launch Marketing strategy Social media marketing
Skills
marketing strategies target audience press releases newsletters marketing promotional materials
Project scope
What is the main goal for this project?

The main goal for the project is to create and execute a marketing campaign to promote the launch of Megan Harmony's new book. The campaign should focus on reaching spiritual women and promoting the book as a tool for personal growth and empowerment.


This will involve several different steps for the team, including:


- Researching the target audience and their preferences.


- Developing a marketing strategy and plan for the book launch.


- Creating promotional materials such as social media posts, email newsletters, and press releases.


- Identifying potential speaking engagements and events to promote the book.


- Collaborating with Megan Harmony to ensure the campaign aligns with her message and goals.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, the team should complete the following tasks:


- A comprehensive marketing strategy and plan for the book launch.


- Promotional materials such as social media posts, email newsletters, and press releases.


- A list of potential speaking engagements and events for promotion.


- Collaboration with Megan Harmony to ensure the campaign aligns with her message and goals.



Final deliverables:


- A detailed report outlining the marketing strategy and plan.


- Completed promotional materials.


- A presentation explaining the campaign and its potential impact.


About the company

I help spiritual mom's who do it all go from shrinking away from challenges and keeping yourself small because you feel not good enough to having a deeper awareness of your own inner light and divinity., I'm a healer for those who want help. I am a best selling author in 3 collaborative books. I do card readings for people and I love to speak on stages. I offer healing services and spiritual empowerment coaching and have written Diary of a Warrior Soul.