GS News & Activities is seeking a project that focuses on developing dynamic and engaging social media content to expand our reach and inspire more families, educators, and group leaders. The goal is to create a series of social media posts, reels, and advertisements that highlight the mission of GS News & Activities and showcase the fun, learning, and adventure our programs offer. This project will allow learners to apply their skills in digital marketing, content creation, and branding while developing a real-world portfolio of work.

Participants will research industry trends, analyze engagement strategies, and develop compelling visual and written content tailored to our target audience. They will collaborate to produce high-quality social media campaigns that drive engagement, increase brand awareness, and promote our products, workshops, and activities.

The deliverables for this project include:

• A set of targeted social media advertisements with compelling copy and visuals.
• A digital marketing strategy outlining best practices for engagement and audience growth.
• Exciting resources designed to build brand loyalty and strengthen community engagement.
• A series of social media posts, including static images, carousels, and graphics.
• Well-crafted event descriptions that effectively communicate the value, excitement, and purpose of upcoming events.