We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, marketing goals and target market.
• Researching factors affecting the quality of digital content.
• Recommending changes to existing digital content and designing new social media posts and emails.
• Recommending and designing new digital content not already used by our company.

Bonus steps in the process would also include:

• Testing and improving designs based on feedback.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Understanding of factors affecting the quality of digital content
• Recommendations for improving existing digital content
• Recommendations and designs for new digital content

Bonus steps would include:

• Improving designs based on testing feedback

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and digital content
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.