PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Students will develop a strategic marketing plan that shows our brand in a positive light to help increase brand awareness and generate new sales opportunities.

• Granny Lee’s Kitchen Limited is a home-based bakery serving the Greater Toronto Area. Our goal is to bring people together “for the LOVE of FAMILY and FOOD”.
• We love creating made from scratch, tasty, wholesome homemade baked goods that you can share at home, with friends, for your many celebrations and all your get-togethers.
• Our “made for you”: Muffins, Cookies, Gluten Free Treats, Pancakes and more are created using recipes that we have created and perfected over many years and we are currently in phase 2 of bringing some of these dry mixes to grocery store shelves.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Perform market research to locate and target ideal customers
• Use market research and data to identify business trends, product fit and customer behaviour
• Analyze data and create content, for the brand or product to establish and grow a target market share
• Provide creative input for marketing campaigns and develop marketing campaigns
• Draft a strategy and content to be used for social media platforms, print and website marketing campaigns
• Developing and executing social media campaigns
• Enhance brand’s message based on market research and ensure it is consistent and effective
• excellent writing skills

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

• Marketing Specialist
• Social Media Specialist
• Brand Specialist

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Market research showing business and product trends and customer behaviours
• Marketing content based on results of market research
• Strategy and content for each platform
• Social media campaign for each platforms
• Assessment of brand message for each platforms

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.

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