Our organization has a virtual project opportunity for 1 marketing student to support the development of a marketing communications plan for the launch of a new membership category and to develop some preliminary marketing collateral to support this launch. All work will be completed virtually.

Background:

HPCO is an association whose members are hospice organizations and palliative care providers (nurses, physicians, social workers and others) working in a variety of settings (hospital, long-term care, home care etc). We have developed a new "student associate" membership category and need help launching this new category. We anticipate that we will promote the "student associate" category to students directly and through their academic institutions. Relevant academic programs that we would promote the "student associate" category to include: nursing, social work, medicine, spiritual care etc.

Deliverables:

• A marketing communications plan for the launch
• Preliminary marketing collateral (for a variety of media) to promote the program (the required collateral will be determined as part of the communications plan)

Skills and Experience:

• Knowledge of marketing communications principles and practices
• Knowledge of the process to launch a new product or service
• Knowledge of search engine marketing, social media promotion and marketing analytics principles
• Basic graphic design
• Access to graphic design applications
• Experience using a style guide
• Interest in hospice or health care

Primary contact: Christine Gordon, Director, Centre for Excellence

Please apply with a resume, cover letter and portfolio of your work

Students will be supervised by the Director, Centre for Excellence. This will include weekly 1:1 meetings to discuss the project. Students will also interact with members of the HPCO team, as needed.