The main goal for the Sofvie UX/UI for Website and Web App project is to enhance the user experience and interface of the website and web application. A team of students will work together over a seven-week period to understand and solve a UX/UI design problem faced by the company. The students will use their design thinking, research, and teamwork skills to identify areas for improvement and suggest solutions that will result in a more user-centered design. The expected outcome is an improved and more user-friendly website and web app that better serves the needs of its users.

In order to achieve the project goal, the students will need to complete several key tasks, including:

1. Research: Conduct user research to understand the current experience of using the website and web app, identify areas for improvement, and gather insights and feedback from users.
2. Analysis: Analyze the data collected from the research to understand the pain points and areas of improvement.
3. Design: Create wireframes and prototypes of the improved user interface, taking into account the findings from the research and analysis.
4. Testing: Test the prototypes with users to gather feedback and validate the design solutions.
5. Refinement: Refine the design based on the feedback received from testing and ensure that it meets the needs of users.
6. Presentation: Present the final design solutions to the company, along with a report documenting the process and outcome of the project.

To be successful in this project, students will need to have a range of skills, including:

1. User-centered design: Knowledge of the principles of user-centered design and the ability to apply them in the design of digital products.
2. Research: Familiarity with user research methods and the ability to conduct research, analyze data, and gather insights.
3. Design thinking: Familiarity with design thinking methodologies and the ability to apply them in solving design problems.
4. Wireframing and prototyping: Knowledge of wireframing and prototyping tools and the ability to create wireframes and prototypes of the improved user interface.
5. Testing: Knowledge of user testing methods and the ability to test prototypes with users and gather feedback.
6. Communication: Strong communication skills, including the ability to present design solutions and report on the process and outcome of the project.
7. UI/UX design software: Knowledge of design software to create wireframes, prototypes, and final designs.