PROJECT DESCRIPTION:

Due to covid, we began a small tourism business on our property to allow for families to get out of the house and into nature and with animals to destress/decompress and rejuvenate. People are invited to either visit our therapy horses, donkeys, sheep, goats and chickens over the fence or to go in with them with staff supervised interactions.

As an extension of the project, we have now created "magical trails" and a "goat outlook" on the property to encourage more people to attend the program, to engage them with more to do and to work toward ensuring the longevity of the new business. We are also introducing goat yoga, horse mindfulness and family birthday parties on the land.

At this time, we are seeking help to research other similar trails or projects in Canada and to gather creative ideas for our expansion and marketing strategies. We are hoping this Intrapreneurship program will provide people to help us to do this!

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE: 5

TIME COMMITMENT PER STUDENT: 70

KEY PROJECT ACTIVITIES

Research similar projects to the one outlined in the request, create ideas for improvement of our project and generate marketing strategies and materials to enhance our growth.

IDEAL ROLES/RESPONSIBILITIES:

• Researching
• Marketing
• Advertising
• Creating

FINAL PROJECT DELIVERABLES:

• Factual info on competitive markets, productive info on how to market appropriately
• Creative ideas for generating interest
• Budget analysis on scope of the project to finish
• Feasibility study

PROJECT MENTOR NAME: Eileen Bona

I will be available to help you understand what we are looking for, to hear your ideas and approve your direction. There will be other members of our team available to you as well to help direct and guide whenever you may need.