Social Media Marketing Campaign
Project scope
Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
target audience social media content social media campaigns social media marketingOur team is looking to take our social media presence to the next level to drive traffic to our pages. To do this, we hope to improve our online advertisements or campaigns.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching the best platforms to advertise on.
- The requirements for us to advertise on each laid-out platform.
- Constructing a content calendar to upload social media content for the maximum possible traffic .
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compile a list of the most relevant platforms to advertise on
- Approximate and make budgets for the social media campaigns
- Analyze the performance of the social media campaigns and make reports.
- Create engaging content and captions for the media campaigns.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What SEO keywords are being used by our company now, and which keywords have been used in the past?
- How do we rank on Google based on different search terms?
- When and how much do we typically post on social media?
- Input on choices, problems or anything else the students might encounter.
About the company
At Soul Pool, we offer a variety of services designed to support and enhance the artistic journey for other musicians and artists. We help others reach their potential: in the following ways:
Event Management: We provide a full-service event planning and design team. Our goal is to ensure a stress-free experience from start to finish, making each event unique and memorable. We guide our clients through every step, ensuring that their event, whether it's a music concert or an artistic showcase, is a seamless success.
Music Production: For those looking to find or refine their sound, we offer comprehensive music production services. This includes studio time, access to live musicians, and collaboration with dedicated producers. We work closely with artists to help them realize their musical vision, whether they're recording their first track or an entire album.
Visual Arts and Marketing: We understand the importance of aesthetics and reaching the right audience. Our team specializes in the visual presentation of artistic work, from the design to the release. We ensure that the final product not only looks great but also reaches the intended audience effectively, enhancing the artist's visibility and impact.
In essence, we're a community of artists helping other artists, providing the tools, expertise, and support necessary for them to excel in their artistic endeavours. Whether it's through organizing events, producing music, or crafting marketing strategies, we're dedicated to helping artists and musicians bring their creative visions to life.