Digital Content and Drip Campaign Creation
Project scope
Categories
Videography Communications Digital marketing Creative writing Social media marketingSkills
content creation digital content newsletters marketing social mediaWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
You will be working on a drip campaign for our new line of food products. We are looking for content that is focused and friendly to both social media and drip/email campaigns to educate and promote our products. We will also discuss other avenues of exposure that would potentially create more traffic and build our customer base.
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
To accomplish this, we expect the student(s) will:
- Assist with a social media video launch to promote our organization
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
- find contact lists that could be part of the drip/ launch campaign
Students will work primarily with the owners to understand the company culture in order to deliver relatable content. Meetings will take place regularly to ensure both parties are on the same level of understanding.
About the company
We are a food business startup. Our project will cover multiple lines of products using imported nuts. Our aim is to develop a line of zero waste products tat would limit food waste as well as provide a healthier snacking alternative to our evergrowing population. We will be seeking the help of students in this project as we progress and grow our line. We hope to meet and develop a relationship with talented individuals that may stem into future opportunities.