Fibrilex - Technical & Market Research
Project scope
Categories
Data analysis Communications Market research Marketing strategySkills
circular economy newsletters internet research research writing annual reports market research business to businessPROJECT DESCRIPTION:
As a young start-up we are looking for assistance from intrapreneurs to support technical research and market research to learn more about textile waste and current approaches to tackle it. This will help us to learn about the ecosystem we operate in and to refine our business model.
The intrapreneurs will search online from relevant sources (literature, industry associations, company websites, annual reports,...) for answers to specific questions, collect, and analyze their findings. Relevant information can be extracted and used for social media posts and newsletter content. They may also conduct interviews or surveys to collect relevant information from a broad range of sources.
Fibrilex is envisioning a world without landfills where we source our raw materials sustainably and with the circular economy in mind. We care about sustainability, circular economy and gender equality. As a female-founded and led B2B company, we know firsthand what it means to be an underrepresented group in almost every meeting.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 2
TIME COMMITMENT PER STUDENT: 70 hours
KEY PROJECT ACTIVITIES:
- Online research and data collection
- Literature review
- Data analysis/visualization
- Content writing for social media
IDEAL ROLES/RESPONSIBILITIES:
- Market & Research Analyst
- Marketing Coordinator
FINAL PROJECT DELIVERABLES:
- Written summary of findings, with graphs/maps where appropriate (max 2 pages)
PROJECT MENTOR NAME: Mirjam Mai
- regular project meetings once a week
- additional training sessions for market and IP research
- content review of written deliverables
- participation in relevant webinars or online meetings where appropriate
About the company
Fibrilex is tackling the challenge of textile waste. 10 million tons of textiles are thrown out every year in North America and over 85% of that could be recycled or repurposed. The production of new textiles contributes to 10% of the global greenhouse gas emissions. This makes them a far to valuable resource to just rot in a landfill or to be burnt. We are working on innovative ways to give textile fibres a second life in industrial applications.