Creative Strategies to Market web-based Agricultural Solutions.
Project scope
Categories
Communications Market research Marketing strategy Information technologySkills
needs analysis digital marketing competitive analysis sales & marketing business strategyOur organization is interested in investigating new marketing solutions to implement that are budget-friendly and realistic to improve our reach to potential clients to grow sales.
This project may include, but is not limited to:
- Investigate AgSights current marketing strategy & areas of improvement
- Identify & determine marketing channels for various customer segments (i.e. age demographics, industries)
- Identify key communication strategy & marketing material to capture client interest for web-based solutions
- Strategies to grow awareness and following of our not-for-profit and its solutions.
The final project deliverable is a report including highly detailed research, analysis, and actionable marketing recommendations. Final deliverables from this course will be used to assist our sales and marketing teams to improve our sales approach and to generate new marketing material & strategy to draw our client prospects interest and grow sales.
About the company
AgSights is a member cooperative that has been in business since 1993. We focus on bridging intelligence among producers, retailers, and consumers to bring 3 core values to agri-food businesses and their products; integrity, trust and value. AgSights designs, builds and supports innovative software solutions stemming from our customer needs.