Sustainability and Social Justice in the Fashion Industry
Closed
Toronto, Ontario, Canada
Project
Academic experience
80 hours per learner
Learner
Anywhere
Advanced level
Project scope
Categories
Communications Market research Competitive analysis Social media marketing Marketing analyticsSkills
strategic management marketing social justice target market marketing mix researchWe are looking for student-consultants to focus research on sustainability and social justice within our organization as it compares to our competitors, identify our needs and provide actionable recommendations, based on in-depth research and analysis.
Project may include, but are not limited to:
- Conducting research on our brands name and how it will resonate in other countries/languages
- SWOT Analysis
- Insights, recommendations, and strategies related to the Marketing Mix (Product, Place, Price and Promotion)
- Competitive strategy highlighting how our product/service offering can be differentiated from competitors
- Conducting location analysis to determine if and where to expand our business.
- Investigating the competitive landscape for a prospective market, to identify key messaging for promotions, and how much our target market values sustainability and social justice in consumer brands.
- Social media marketing campaigns
No deliverables exist for this project.
About the company
Company
TNB Glasses is a small business entrepreneur since 2017, created our own fashionable and durable Proudly Canadian brand of Optical Frames “Midas” and distributing it to local optical stores.